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Saturday, September 20, 2008

Google Goggles Review-Reversing The Google Slap

One of the more difficult challenges for webmasters today is to build web sites that rank highly in the search engine results and get large amounts of low-priced traffic from Pay Per Click advertising. If your web site receives a poor quality score, however, it won't be given PPC traffic. Period.

A few years ago you could throw up almost any web site, put together a few thousand keyword phrases, add a small advertisement and Google AdWords would send you an endless supply of traffic.

Well, it wasn't really endless, was it? Because the Google slaps came next. When webmasters started putting up poor quality landing pages just to funnel traffic to another destination, or in order to collect email addresses with a squeeze page, Google started slapping these sites, and turning off the traffic to them.

Overnight webmasters saw monthly incomes of thousands of dollars disappear. And once a site is "turned off", it's extremely difficult to get the site "turned on" again so that it will receive a good volume of pay-per-click traffic again.

These days you need to build a site with several pages of quality, relevant content, that actually adds value to the visitor's experience. You need to have the right combination of keyword density, number of pages, outgoing links, and several other important factors.

Imagine being able to build a site that closely matches Google's quality score algorithm. What if you could actually see your new web site through Google's eyes, as you are building it? What if you could build it right the first time so that Google gives it a high quality score and is willing to send you tons of traffic?

That is what the new Google Goggles software claims to do. It lets you "see your web site through Google's eyes". It is designed by several internet marketers who have spent millions testing out web sites and pay-per-click marketing techniques.

Gauher Chaudhry is the mastermind behind the course, and unlike most other internet marketers, decided to make the Pay Per Click Formula a physical product. There are 6 modules in the course, each with a training manual and accompanying CD. Their titles are:

1. Introduction to PPC - CPA Marketing

2. Building a Keyword Empire

3. Dominating Adwords

4. Dominating Yahoo Search Marketing

5. Dominating MSN Adcenter

6. Dominating Other PPC Search Engines

Each of the training manuals is easy to read and understand. The CD’s contain video tutorials that reinforce the material discussed in the training manuals and provide a good review. Pay Per Click Formula does touch on some of the basics like how to set up a PPC account and how to get set up with CPA networks, much of the content is advanced and requires you to have a decent understanding of Adwords and how to build a basic html landing page. The first module covers the various "methods" Gauher uses to make money with CPA offers, which are:

1. The Loner Method

2. The Workhorse Method

3. The Peek-A-Boo Method

4. The Bribe Method

The "Building a Keyword Empire" module is just as important as the first, which discusses the various methods of selecting keywords for your campaigns. Gauher's philosophy on keyword selection is quite different from the more common methods typically used in PPC marketing. Because of this, he uses multiple thousands of keywords for each offer that he promotes.

Also included is a 2 DVD set which includes footage of Gauher during a free seminar that he held last November in Toronto for those interested in his course. The DVD's do not cover the whole 2-day seminar, however. They are just snippets of scenes where he divulges "the goods”.

As of this writing there are over 200 members registered on the Pay Per Click Formula forum. Like most forums, a majority of the members are lurkers. There are just a handful of people who actually post, but the discussions that do take place are informative and come from people who are putting the strategies in motion.

Gauher schedules weekly teleseminars where members can ask questions about particular problem areas. The teleseminars are recorded in mp3 format and uploaded to the owners' area which can either be listened to online or downloaded to your computer.

In conclusion, those who actually put the course to use could very well recover the cost of the course within a few weeks’ time. The course is not cheap at $697, but relative to a lot of other grossly promoted IM products, this one is actually moderately priced. Of course if you do decide to pick up the course and discover it’s not for you, it does come with a 60-day money-back guarantee.

FOR MORE DETAILS ABOUT GOOGLE GOGGLE COURSE CLICK HERE

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